PRC-5 (ITB)

PRC-5

Q-1

Andrew is involved in reviewing the performance of the company's product portfolio to ensure overall corporate targets for market share and profitability are met. He is also responsible for recommending the discontinuation of any unprofitable products and for initiating new product development opportunities. To achieve this, Andrew must collect his market research and relevant sales and cost data from a number of divisional sales managers in a wide range of geographical markets before he can analyse them.
Ben analyses the standard cost variances from the departmental budgets and has produced an exception report for his manager which lists the main variances. Ben needs to further explain and explore the exact causes of each of these variances with his manager to agree with him a set of departmental recommendations for the next budgetary period.
Camilla has developed a vision for the general direction of the business over the next three or four years. She has had to think about 'Where are we now.....where do we want to be' and put forward a set of formal proposals. Camilla must provide this information to all board members for discussion at the next directors' meeting, to which she is invited.
Davinia works as a sales ledger and credit control officer. She is responsible for posting sales invoices into the personal accounts of customers and reconciling the individual customer account balances with the total from the receivables control account. She is also responsible for credit. control. As part of the latter role, Davinia must contact particular customers to urgently establish when they will settle their accounts and to warn them of pending legal action if they do not provide a satisfactory response.
DaviniaTacticalOperational
Andrew
Ben
Camilla
Davinia